BCM325

TikTok For Brand Awareness: Contextual Report

BCM325

PDF REPORT HERE:

tiktok-for-brand-awareness-final-1Download

My Digital Artefact consisted of two blog posts on the utilisation of TikTok to raise brand awareness, accompanied by my own brands TikTok profile. Check it all out here:

Pitch

Beta

Blog Post 1: TikTok is the Future

Blog Post 2: Let’s be real; raising your brand awareness on TikTok is hard

TikTok: @freckled.clothingco

Concept and Methodology

My DA project was a series of blogs exploring the utilisation of TikTok for marketing small businesses. This project made me really understand how brands should respond to new emerging platforms with some tips and tricks on how to utilise these platforms in the future. I was considering the future of my own brand by promoting my brand awareness online while also using my blog as a guide for other businesses who need this for their own social media marketing strategies. This is a relevant topic to me because I study digital and social media and it is vital for me to understand the importance of social media marketing for businesses such as my own to succeed.

This project allowed me to explore the #BCM325 challenge of questioning the short to medium future by understanding how we can utilise this technology to raise brand awareness and to utilise video content for the public. Although platforms such as TikTok can come and go as easy as any trend, my guide will still be available for those who want to achieve any sort of brand awareness on any social media platform. My DA is already impacting the future of my brand by helping me create brand awareness on my own platform as well as helping others do the same.

I looked at multiple websites such as Forbes, ARI and Social Media Examiner and looked into a survey by Wyzowl on the state of video marketing which was incredibly fascinating!

One of the main pieces of information that I took from our subject lecture material was inspired by this quote by Brice Sterling taken from our lecture material on cyberspace;

“Although it is not exactly “real,” “cyberspace” is a genuine place. Things happen there that have very genuine consequences. This “place” is not “real,” but it is serious. Tens of thousands of people have dedicated their lives to it, to the public service of public communication by wire and electronics. (Bruce Sterling, 1992).”

Social media isn’t “real,” yet we spend half our days on there curating versions of ourselves that sell. These genuine consequences affect how your brand is known on the online platform. On TikTok, you can present this version of you and the public to evoke an emotional response, leading individuals to follow your brand online. I talk about this in my second blog post for my DA.

Public Audience and Social Utility

In my first pitch, most of my feedback was surrounding the need for more of a future focus, as well as addressing a public utility within my niche. I realised I was thinking too big for this project and had to narrow down the public utility to small businesses who are raising brand awareness specifically, rather than small businesses who want sales. Ultimately, I decided to split my guide into two parts. Putting both posts together would have made the article too big and too wordy which took away from the F.I.S.T method.

The value of my blog posts is that it offers my audience insight into raising your brand awareness on one of the biggest social media platforms of this year, and it is still growing (this is where the future comes in). Most of the research was looking into articles and posts by actual marketers and digital media-based websites who immediately analyse growing trends that impact the use of these media platforms in the future. My DA can be used as a guide for all up and coming small businesses who are looking into utilising the platform for marketing that is free.

My DA also does not need to stop here, I could continue creating content on social media marketing for small businesses after our DA project is complete for other platforms that pop up in the future. The online space is constantly changing so content won’t be difficult to find.

Overall Trajectory

Because a lot of my work was based on research, I was not able to upload a blog post until the second half of the semester. In saying that, a lot of my feedback came from the engagement that my TikToks had received so I was able to utilise that in order to change the progression of my DA. When I uploaded the first post, I took to Reddit and Twitter but did not receive much feedback. I did however receive insight through Instagram from other brands by asking them for their opinions on TikTok, which made me think about the way I should write my blog posts for the DA. Additionally, I took on a lot of feedback from my pitch and beta comments from students who gave me some really helpful articles, contributing to the progression of my DA.

I wish that I had more time to write about another social media platform. Initially, I was also going to talk about Instagram Reels and compare, but I did not have enough time to make content for it. In saying that, the DA I created has a future component to it because I still have the opportunity to create content for other platforms and write my experiences on it.

Conclusion

The process of my DA took a lot of reiteration throughout the semester but I am happy to have learnt something about my brand and about the platform TikTok. I was limited to time as a lot of the process to create this DA involved making content in order to write about it. Additionally, finding feedback on what I wrote was more difficult than I thought, but peer comments saved me a little bit and I appreciated any advice!

I hope that my DA helps brands design the outcome of their future by listening to these tips, looking at my experiences and utilising the platforms to its highest potential. Thank you for coming on this journey with me!

BCM325 | Live Tweeting Evaluation

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This blog post is a critical self reflection on the live tweeting process that I have been testing in the last couple of weeks and how I have improved from the last tweeting evaluation. Every Thursday I have sat down to watch a classic science-fiction film while also live tweeting my though processes in relation to how the past perceived the future cultures. I wanted to discover what their perspectives were and how they compare to the present now. Below I will be exploring how my tweeting was during these seminars, and how the critical thinking of the films resonated with the other students.

Reflection from the last tweet evaluation; (to check our blog 1 click here)

From my last blog I said that I wanted to improve by being more engaging with my peers. These were my goals:

  • Utilising the lecture material more and connecting it to my DA
  • Providing more light and happy content (memes)
  • Create my own polls to increase engagement and discover new perspectives.

I still would outsource information from articles and blogs, however this was not my priority for the past few weeks, instead I focused on improving those three points to see how I can improve in the things I once lacked.

I definitely took it upon myself to make more polls to create discussions within my peers. This was something that I really focused on.

Below is a really good example for how I successfully utilised the twitter poll to create engagement and have a further discussion with my peers. This was one of the best polls I created for that week. There were 9 votes, 4 comments and 1 retweet. I was able to see the different perspectives that my peers had on living in a simulation. This allowed for some critical thinking because I got to look at this idea in a different way then what I had in mind.

My most successful poll
my peers responses

Here is some more examples of polls I created throughout the weeks;

Below my poll had 4 votes and 1 like. I should have asked for further comments in this tweet and ask why do we try to be in a simulation such as the OASIS. It would have been interesting to find out if this is a choice or if we are just following the technological advances of our time. I also found that tweeting earlier in the film rather than later gave me a better chance of having better engagement.

Tweet on Ready Player One

Below is another example on where I think that having a follow up question would have really helped me with engaging with my peers. Only one person voted on this poll which makes me wonder if I was more specific or gave an example then I could have done better with this tweet.

Tweet on Ready Player One

This is another great example of an engaging poll. I got 12 votes, 1 quote tweet, 4 comments and 3 likes! I believe this tweet did well because it nicely fit in with our lecture of the week on futurists and our future relationships with transhumanist and A.I. One of the goals of the transhumanist movement is to navigate the ethical dilemma of creating intelligent artificial life. This question really addressed this. My goals was to see different perspectives of the A.I and human dating dilemma and I did just that with the responses I got (see below)

Blade Runner 2049
Blade Runner 2049

It was an interesting discussion because I did not consider the benefits for people who are alone and have no one. This definitely changed my perspectives a little. I wish that I had commented back to create further discussions. However, I did comment back on the movie Her because I had watched this film before and it backed my initial belief that these inter-relationships would end badly if humans allowed themselves to have feelings for mad-made androids.

My second goal to improve my tweeting was to create more lighthearted content to seperate from the heavy lecture material that I was focusing on the weeks before. I can admit that I did not do this as much as I would have liked to, but either way the engagement on these posts were incredibly slim so I decided not to focus on them as much anyway and give more attention to more engaging tweets such as polls and responding to comments.

Meme tweet example (maybe i’m just not funny)

As my goal was for maximum engagement, I would regularly ask questions to my peers rather then overflow them with information as I use to. This seemed to be successful and I got some really interesting perspectives from my peers. I tried my best to interact and respond with each comment by liking and commenting on each tweet where I could;

1
Replying to my responses

My third goal for my tweets was to refer back to my DA and connect it to our lecture material and screenings. I was really interested in the lecture on cyberspace as my DA is based on the social media cyberspace and it’s interesting to understand why individuals act as though the cyberspace is genuine and valid when it isn’t actually ‘real’. I was really happy with the feedback I got from this tweet as Emma responded that this perspective would also help with her DA a lot. I’m really happy that my tweets were able to help my peers with their tasks.

Engaging in my peers tweets:

I did my best to comment, retweet and quote tweet on the posts that my peers were creating. I do think I lacked in responding in helpful or insightful ways such as further readings and rather agreed on their opinions instead or said something light-hearted instead. This is something that I will definitely work on in the future.

There were moments where I did ask further questions although the responses to these tweet were not very high, especially if they were quote tweets rather then comments.

In the last blog, my aim was for a mix of self-reflection, critical thinking and the use of sources on film analysis which I think I achieved.

In this blog I improved by taking more from the lectures, providing light and happy content (memes) and by creating my own polls to increase engagement and discover new perspectives. I found this a very different but enjoyable experience.

BCM325 | Peer Commentary & Evaluation

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Here is my feedback for my peers beta presentations. My goal was to focus on the ideas, concepts and practicality of the proposed Digital Artefact, and I did my best to contribute to further research via web links, academic, scholarly and news media sources and other materials. Here is my critical self evaluation:

Comment 1: Steph Jory

Click here

I was very fascinated with Steph’s Digital Artefact on the future of retail. In my comments I mentioned that her beta presentation was clear, easy to understand and I believed that she was right on task and heading in the right direction. Her digital artefact itself was very informative and she had really good information regarding the future of retail. Instead of giving her more information, since she had already completed two of her blog posts, I wanted to give guidance on ways she could share her information to the public. In her presentation she explained that she struggled to find feedback on her blogs. I did some research on some niche subreddits that she would be able to post in. The r/onlinebusiness one will definitely be of use to her as in my research I found that this space was used to discuss trends and give tips on utilising the online space. This will be helpful to her as these individuals are looking into the future of ecommerce marketing for businesses and may have some good feedback regarding her first two blog posts. In my research I also found an interesting trend report on future retail ecommerce trends. I unfortunately forgot to put this in my comment but made a second comment apologising with the link! Here it is for reference: click here. I failed in providing additional information to her based on the lecture materials but as I said, she was already finished her blog posts and giving her more information would not be useful to her in my opinion. I thought she did a really good job and I hope my advice on utilising reddit helped her for feedback.

Comment 2: Hussein Hijazi

Click here

Unlike Steph, Hussein has not yet posted his blog posts for his digital artefact and was still looking into research for his project. I really liked his DA idea and thought that this would be a really nice guide for students who are struggling with the thought of their future post graduation. I recommended that he reaches out to students and past students to gains insight and second opinions which would nicely back up his research. I suggested that he uses reddit and twitter because these two platforms are great for creating discussions. Finding past UOW students as well would help keep his research to the Australian demographic. Amazingly, I found the single-greatest article that would back up his primary research so nicely. It was done by the Australian Council for Education Research who studied graduates education and employment outcomes 5 years after completing a bachelor degree at an Australian University. This ties into the future aspect of his digital artefact and I thought that he would be able to use this to then question why x amount of people start work straight away and how that ties in with the opinions and perspectives he finds from his primary research. I really hope this helps because I am quite excited for it! Again I could have also tied into our future cultures lecture material (I think I got too excited with the journal I found) and so in my third comment I made sure to mention it.

Comment 3: Elise Hallinan

Click here

I really enjoyed watching Elise’s beta presentation. She had already created multiple blog posts which were all equally fascinating to read. I thought she was really good at implementing her feedback by adding photos and making her posts more engaging. Because she was creating so many blog posts, I thought it could be helpful to give her another topic that I believe is important for the art-world that also ties in nicely with our lecture materials and the future of technology. I wanted to mention our cyberspace topic by tying her project in with the use of virtual reality for the art world. I believe that it is just as important to discuss how we view art in the future and what that means for creators and artists themselves. I hope that this gave her a different perspective and also a different topic for one of her blogs making it tie in nicely with our lecture subjects. One thing I wish I added into my comment was a more detailed explanation on utilising social media websites to find feedback. I mentioned to use Pinterest, Reddit and Twitter but I should have explained how to use them to gain the best engagement. I hope that my comment helped her gain a new perspective!

Let’s be real; raising your brand awareness on TikTok is hard

BCM325

A guide to creating content on TikTok – tips by a small business owner

The past couple of weeks I have been researching and compiling some tips and tricks that I have found in order to raise my brand awareness on TikTok. If you read my first article (click here) I talked about how I own a small Australian retail business called Freckled Clothing Co. I am focusing on building my exposure on TikTok in order to have more awareness on my brand which will have a large impact on the future of my business for the long term.

BUT, I want to make this post a little different. Trying to sell your online business is hard. VERY hard, especially if you are low on funds, just starting out or you’re just struggling hard to reach your audience on TikTok. TikTok is a strange place. When I first started out I did pretty well on the platform with my most viewed video sitting on 613,100 views. This was before I owned a business, and my biggest regret was not monetising on that opportunity sooner. After starting a business – I was lucky to get 1000 views per video!

I still recommend using this article as a guide, but I also want to be honest and share my experiences with you on the platform so that you learn from what I didn’t do and try out the things that I wish I did sooner. Let’s get into it!

I first jumped on Instagram to ask other businesses that followed me what type on content works best for them and their business on TikTok. @brisc_wear responded with “using models/trying to connect with viewers on why THEY would benefit from products.” I took this into consideration when creating the right content for my business.

I found 6 ways to raise brand awareness on the app and took them all into consideration when creating my own content which you can find here for reference: @freckled.clothingco

1. Keep your content light, short and fun

One of the biggest tips I found online was to keep your content bright and happy, showing an entertaining side to your brand. I followed the 4-1-1 rule. “This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a ‘soft sell’ and one post should be a ‘hard sell’ (ARI, 2020).” I made sure to include 2 posts (out of the 4) which were short, simple and funny to keep content light.

In all honesty, I found this content hard to make. How can I make my SERIOUS business light and fun? I took a lot of inspiration from vine-type videos and incorporated trends to create content that wouldn’t bore my audience. I can admit the majority of my content isn’t like this, and I think that this is where a failed the most. But what I did notice is that the videos I DID make like this had more likes then any other videos I highly recommend creating at least 2 fun videos like this a week, it doesn’t harm anyone and it shows that you have personality!

2. Use music

Music makes content incredibly engaging. Unlike some other platforms such as YouTube, music is available to use on the platform legally because royalties are being paid. Unfortunately, TikTok has recently changed the law so that business pages are not legally allowed to use copyrighted music. My brand is not currently a business page so I still do not have the business option turned on, but as my engagement increases I intend to turn it on to understand performance metrics and look at Instagram insights.

On a standard profile music can strategically be used and should be used to encourage emotional responses and create interesting content. It also is important for trends, which I talk about in the next tip.

3. Follow trends

Curating and creating trending content is vital to raise your brand awareness on the TikTok platform. TikTok has publicly stated that your content has a shelf life of 90 days. You can have videos on the For You page (the main feed on TikTok) that are months old and still get comments, engagement, and followers from them (Social Media Examiner, 2021). This shows your audience that you are fun, relevant and have an entertaining personality for viewers to continue watching. You can also use this for behind the scenes content and showing where/how you create your work. The popularity of trends can get old rather quickly (7 days max) so make sure you are regularly making content that is relevant to when you post it.

An amazing tip to keeping up with trends is to create a second TikTok that you do not engage with to see what the most popular videos are that aren’t connected to your niche. This is so you can see different content that you would not see on your main account as what you post/engage with is what you tend to see on your fyp! Also remember, following trends doesn’t always mean dance videos! With reference to tip 1, you can always copy a fun vine-like video format that is trending and relate it back to your business!

4. Influencers are key!

This is the best way to boost engagement and raise brand awareness, driving customers to your store fast! I know this might be hard for small businesses to give away stock just for engagement but this is definitely an investment you want to think about! I am still in the process of messaging influencers, so I don’t have a lot of content yet relevant to this tip. However, in a poll I created on my Instagram I asked my followers on what platforms do they discover new brands at. This was their results;

Especially if their engagement rate is higher then yours, it helps your brand become established in the community that you want and that it incredibly important when it comes to raising your brand awareness.

5. Be subtle when you sell

Something that I found difficult with was drawing the line between creating an ad to promote my products and not making it obvious at the same time. Avoid making hard-sell ads. You want people to buy from you because it created an emotional response within them to buy. The most successful way I found to soft-sell your products was to introduce yourself and what you do. Don’t make it about the product itself, but about you and what your brand is about.

Let’s take @lulunadesign for example. She was struggling with gaining traction in her videos, gaining around 200-400 views per videos. This was, until she posted an introductory video to herself and her brand with a clear message and the process. This video reached 26,000 views!

6. Find where you fit!

What is your niche? What makes you stand out from the rest? What do you know more then anyone and what will make people want to follow you? This is such an important step when it comes to promoting brand awareness on TikTok. There are billions of people on this platform, so what are you going to do to make sure your content is being shared to the right people.

Let’s refer back to the 4-1-1 rule. Your branding must be consistent, but their should be a circle of content that you create to reach the audiences that you want. TikTok is for entertainment. You need to make sure there is light-hearted content, but also content that is educational and inspiring. This is something that I am still learning to do, and despite the views I get, I do think that I am getting better (or at least smarter) with the content I post. Understand who your competitors are and study what they do, and constantly analyse your feedback!

For my business (fashion retail), a couple of videos that I found to be the most liked on TikTok was try on hauls, styling videos and sharing your closet (or the clothes you sell) with your audience. Pairing this with trending music and following trends is vital to being successful on the platform.

Conclusion; What this means for the future of your brand!

TikTok is still growing. It has over 1 billion users and is available in more than 150 countries. It connects you with people based on the type of content you post, which differs from other user platforms such as Instagram and Youtube. However, we have to stop looking at it as a place that will give you instant success. You might have 1 video that blows up overnight, but how are you monetising this ‘overnight success’ and what content are you posting to maintain it. The only thing that will help your business succeed is YOU.

To influence your own future and the future of your brand is to;

  • Post regularly
  • Sell, but softly
  • Keep your eye out on future trends
  • Follow in the footsteps of your competitors
  • Stay relevant – what is the next best thing – is TikTok the future or just the now?

TikTok can be the reason your business blows up overnight. But my main piece of advice is just to stay ahead, and keep working now so that your future is big and bright! Thank you for reading!

Instagram: @freckled.clothingco

TikTok: @freckled.clothingco

References:

ARI. 2020. The 4-1-1 Rule: A Guide for Social Posting. [ONLINE] Available at: https://arinet.com/resources/blog-posts/4-1-1-rule-guide-social-posting/#:~:text=This%20rule%20says%20that%20for,4%2D1%2D1%20rule.. [Accessed 18 May 2021].

Foot Wear News. 2021. The Great Debate: Instagram vs. TikTok & the Future of Social Media Marketing. [ONLINE] Available at: https://footwearnews.com/2021/business/marketing/instagram-vs-tiktok-social-media-marketing-1203126936/. [Accessed 18 May 2021].

Forbes. 2020. Using TikTok To Build Your Business. [ONLINE] Available at: https://www.forbes.com/sites/marciaturner/2020/03/31/using-tiktok-to-build-your-business/?sh=25dc03358462. [Accessed 18 May 2021].

Iconosquare. 2020. 10 TikTok Branding Strategies to Grow Your Business. [ONLINE] Available at: https://blog.iconosquare.com/10-tiktok-branding-strategies-to-grow-your-business/. [Accessed 18 May 2021].

Social Media Examiner. 2021. TikTok Trends: How to Leverage Trending Content for Business. [ONLINE] Available at: https://www.socialmediaexaminer.com/tiktok-trends-how-to-leverage-trending-content-for-business/. [Accessed 18 May 2021].

The Future of Social Media Marketing | BCM325 Beta

BCM325

Digital Artefact Summary:

My digital artefact will be an article/essay on the future of social media marketing and how small businesses can utilise this for their brands.

The past couple of weeks I have been compiling primary research data with my own small business. I have also been following tips and tricks from other blogs and articles as secondary research. Check out my beta video below:

Feedback and engagement with lectures:

Because I am only creating one essay/article for my digital artefact, I have spent the last couple of weeks creating content as my primary research. In my pitch I stated that I would focus on a different social media platform every two weeks, but I decided it would be easier to do both at the same time as I am able to post the same content on each website which is a really good way to analyse the different engagement that comes from each. This also makes it easier when it comes to getting feedback by putting it side to side.

From the video that reached 340,000 views, I have learnt that videos that give tips and advice are the ones that gain the most traffic. I will be using that feedback to create videos that are similar so that my engagement remains high.

I am also in the works with talking to another small business as a second primary source for comparisons.

Following the feedback that I got on my pitch, I wanted to utilise to lecture materials more to backup what I am talking about. For that, I focused on our topic of cyberspace and cyberculture.

“Although it is not exactly “real,” “cyberspace” is a genuine place. Things happen there that have very genuine consequences. This “place” is not “real,” but it is serious. Tens of thousands of people have dedicated their lives to it, to the public service of public communication by wire and electronics. (Bruce Sterling, 1992).”

I know that this refers mainly to factors such as virtual reality. However, social media isn’t “real,” yet we spend half our days on there curating versions of ourselves that sell. These genuine consequences include outcomes such as sales which obviously affect your brand. This is something I’d like to focus on in my DA and I can use this to show how we create versions of ourselves online that sell. This is important for businesses also. It is something we dedicate our lives to, just as I am dedicating myself to it for this research project.

How does my research address the DA focus?:

  • My primary research is public and I am creating content based on my niche and the “trends” I will be addressing. Feedback comes from engagement (likes, comments, shares) and views.
  • Focusing on the short term implications and max 10 years of social media marketing.
  • Based on observable patterns and historical trends. How social media is being utilised. Aim to understand how “blowing up” on social media can affect your brand and how you can utilise this for the future.
  • My audience can take this advice and use it for their own businesses affecting their own futures
  • We can use my DA to see the trajectory of social media and where it could be heading.

Article layout:

Moving forwards, will be spending the next few weeks compiling my data to create my article/essay. My next steps are to analyse another small business which I have already chosen. I will then put all my data together in this order:

  • What is social media marketing
  • How small business utilise this as their primary marketing technique – giving examples
  • The formula to “blowing up” – what is it, how you can use it to monetise
  • The future of “trends”
  • Following the tips and tricks from online sources – trying them on my own small business

I will be uploading this a week early and will be sharing on platforms such as Reddit, LinkedIn and my own website as my pitch feedback suggested I do to gain some insight and see what other people think.

Live Tweeting! – BCM325

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This blog post is a critical self reflection on the live tweeting process that I have been testing in the last couple of weeks. Every Thursday I have sat down to watch a classic science-fiction film while also live tweeting my though processes in relation to how the past perceived the future cultures. I wanted to discover what their perspectives were and how they compare to the present now. Below I will be exploring how my tweeting was during these seminars, and how the critical thinking of the films resonated with the other students.

Week 1: Metropolis:

I found that live tweeting Metropolis was a very fascinating experience because it is a film that I have previously studied before in High School. With that knowledge, I could easily explore why Lang used certain film techniques and biblical connotations to get his message across. However, this live tweeting process got me to understand how the future would be predicted through Langs eyes with the zeitgeist of the 1920’s.

With the tweets above I wanted to discuss how Biblical connotations were largely used to categorise certain elements of the film as ‘holy’, ‘heavenly’ or ‘sinful.’ I found that these tweets created a lot of engagement and opened to a lot of discussions with my peers. I did this by asking questions in my tweets. I tried to add a lot more critical thinking rather than academic sources for this week because I was so aware of the film and wanted to instead ask my peers what their perspectives were. You will see this change within the upcoming weeks.

I also wanted to explore the future of films itself and how despite this movie being an original, it felt to the viewer as something that has been done before. I like to add a question to the end of some of my tweets to create open discussion as you can see in the above three tweets. Some tweets were incredibly successful with this but a lot weren’t. An example of a continuous thread with a peer stemming from one of my tweets can be seen below:

Frank and I were discussing lack of originality in films but it got me thinking: maybe it’s not the films that are unoriginal, it is us. Frank challenged by view that there are only 36 plots in film history by sharing another article which allowed us to engage in more critical thinking upon originality in humanity and therefore in films.

Week 2: 2001: A Space Odyssey

Over the coming weeks my goals was to interact with my peers more though retweeting, reblogging and quote tweeting. I found that I had a lot of success in this. As you can see below my engagement and communication with my peers had increased which led to further discussions:

Week 3: Westworld

After a couple of weeks I can admit that my tweets had become a little bit more lazy than the beginning. I was tweeting less about my own perspectives with my own original thinking and focusing more on secondary sources that supported my ideas. That is not to say that I didn’t learn anything. If anything, the sources I found allowed me to understand the films better and also get a secondary perspective from people that have studied the films in incredible detail. These tweets seemed to have been less engaging so in the later weeks I decided to focus on what works with quote-tweeting, reblogging and developing my own critical discussions with my peers.

I had to constantly remind myself to mention in my tweets the future, whether that to be discuss the films perspective of our present or to determine how the present will radically change the future. I wanted to question why we do things despite the fears that we have about the future:

Engaging in more communication and open discussion:

I think in the future I will try and create my own polls as that would create a really interesting space for discussing each-others perspectives – this is also a really good way to increase my engagement. I did interact with a lot of polls that were created by my peers and contributed into the discussions:

Week 4: Blade Runner and Week 5: Ghost in The Shell

Something that I also will contribute to the future of live tweeting is adding memes and creating some light-hearted material. Although all my tweets were relevant to the topics and I believe I did a really good job in analysing the films, I feel that a lot of it was incredibly heavy. Digital memes are something that the past did not expect for us to utilise so often so I believe it is a really interesting format that I will implement in the next coming weeks.

As you can see below I have really focused on quote-tweeting as it is a really interesting way to trail off from the persons ideas and to create our own questions and critical thinking. It also allows your audience to engage in other peers tweets that they may not have seen.

Looking back, I think that I did a really consistent job in bringing my own perspective on the films to twitter. My aim was for a mix of self-reflection, critical thinking and the use of sources on film analysis which I think I achieved. I could have improved by taking more from the lectures, providing light and happy content (memes) and by creating my own polls to increase engagement and discover new perspectives. Despite this, I found this experience a strange but enjoyable one and I hope to improve on this in the next coming weeks.

Peer Pitches! – BCM325

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Comment 1

Leo’s Pitch:

I really enjoyed Leo’s pitch on the rise of virtual reality! I was curious to know what type of virtual reality he would be focusing on and for what reasons. Virtual reality is definitely becoming a big part of our society as a whole but I would love to see Leo cut down his research and focus on one aspect, for example medical research or gaming. This will allow him to have a very clean and strong DA. I wish I supplied another article that would help him focus on the future of virtual reality and how that may consume our everyday lives in the future. I should have also touched upon his public utility. However, I do believe I gave him an incredibly interesting article which touched on immersive vs non-immersive virtual reality simulation experiences and I hope that this helps him with him research!

Comment 2

Jett’s Pitch

Jett’s pitch was incredibly interesting to me because his DA will be shown through the platform TikTok which I am an avid user of. As someone who uses it for her own business and also her digital artefact I wanted to give him insight on how to use the platform efficiently. I was reading the other comments by our peers and decided on focusing on the methodology part of his pitch as I didn’t really understand his goals for his DA and didn’t want to give him a useless academic source that has no relevance to his pitch. In saying that, I could have added by perspective anyway incase it helped, which I know I did not do sufficiently. Instead, I chose to ad an example of a popular Australian TikToker because she is well known for sharing her favourite Australian artists and therefore had a positive effect on her job as a Triple J employee. Jett stated that he wanted to use the platform to highlight his favourite songs of the week and I believe that she could be a really good inspiration for him. I hope that this helped him in understanding how to use the platform efficiently for his DA which none of the other comments did.

Comment 3

Franks Pitch:

I found Franks Pitch really interesting because he will ultimately be using this DA as a map for his 5 year career plan. His pitch made me realise that maybe I should be using my DA more as a plan for myself and the future career possibilities with my own business. I wanted to focus my comment on his 3rd blog post regarding his clothing brand. Although he said that is currently doesn’t not relate to his career plan in music journalism, he wanted to implement it somehow and adjust where necessary. As someone with her own clothing brand I wanted to offer some insight on how I believe he could utilise this. I mentioned that as long as the niche is in line with his work he could definitely use the brand as a way to traffic engaging followers and sales and will definitely be able to fuse them together. I wish I went into more detail about how he could do that and give him an example. I would have said that if he had his own website which included ‘merch’, and then implemented other social media platforms such a TikTok and Instagram he should be able to have success with this in the future. I also included a blog post that I quite enjoyed about how to be successful online if you have a business. I hope this helps him and I can’t wait to see how he actually implements it into his blog posts!

The Future of Social Media Marketing: The Pitch

BCM325

Summary:

My digital artefact going to be a essay/article on the future of social media marketing. I want to understand the importance of social media marketing and how it is redefining the whole shopping experience for consumers.

I am hoping to educate myself and other business owners who want to maintain their brands in the future of social media.

Social Media managing includes a lot of planning which can contribute to the way we think about and organise for the future. I like to utilise articles online about understanding engagement and to search for keywords for social media. This is why I chose the format of a contextual essay as I think a written format would suit me and my audience better and almost be used as a guide.

I intend on using Instagram, Tiktok and Reddit as the platforms that I will be posting content towards. I chose these three as each one differs in the kind of content they allow (video, photo, written format). Every 2 weeks I intend on putting my focus onto one of these platforms by posting content, engaging with my audience and finding the relevant and niche tags necessary. I will collect my data at the end of the two weeks to see how my audience responds on each platform.

I will collect secondary research by scholars and journalists who study social media trends to understand how consumers respond to certain content and what their predictions are for the future.

Putting all my data into one article (I called it a contextual essay in my pitch) will make the project fast, simple, tiny and inexpensive. From there I believe I will be able to understand what the future is in social media marketing and why it is so crucial to maintain.

Here is a visual plan of my production timeline:

Week 3Pitch Due
Week 4Set Up social media platforms (Instagram and TikTok done.)
Organise content to be posted
Create a content schedule
Week 5This week’s focus – Instagram
Week 6This week’s focus – Instagram
Collect the data that you have found for a progress report
Week 7Gather Feedback/Iterate
This week’s focus – TikTok
Week 8This week’s focus – TikTok
Collect the data that you have found for a progress report
Beta Due
Week 9Gather Feedback/Iterate
This week’s focus – Reddit
Week 10This week’s focus – Reddit
Collect the data that you have found for a progress report
Week 11Gather Feedback/Iterate
Secondary Research – analyse what other brands have been doing
Week 12Edit and revise
Week 13DA Due

References:

Meeker, M., 2018. INTERNET TRENDS 2018. Kleiner Perkins, [Online]. 3-8. Available at: https://www.kleinerperkins.com/perspectives/internet-trends-report-2018/ [Accessed 18 March 2021].

Shane Barker. 2020. The Future of Social Media Marketing – 11 Trends That Will Impact Your Business (Updated January 2021). [Online] Available at: https://shanebarker.com/blog/future-of-social-media-marketing/. [Accessed 18 March 2021].