Summary:

My digital artefact going to be a essay/article on the future of social media marketing. I want to understand the importance of social media marketing and how it is redefining the whole shopping experience for consumers.

I am hoping to educate myself and other business owners who want to maintain their brands in the future of social media.

Social Media managing includes a lot of planning which can contribute to the way we think about and organise for the future. I like to utilise articles online about understanding engagement and to search for keywords for social media. This is why I chose the format of a contextual essay as I think a written format would suit me and my audience better and almost be used as a guide.

I intend on using Instagram, Tiktok and Reddit as the platforms that I will be posting content towards. I chose these three as each one differs in the kind of content they allow (video, photo, written format). Every 2 weeks I intend on putting my focus onto one of these platforms by posting content, engaging with my audience and finding the relevant and niche tags necessary. I will collect my data at the end of the two weeks to see how my audience responds on each platform.

I will collect secondary research by scholars and journalists who study social media trends to understand how consumers respond to certain content and what their predictions are for the future.

Putting all my data into one article (I called it a contextual essay in my pitch) will make the project fast, simple, tiny and inexpensive. From there I believe I will be able to understand what the future is in social media marketing and why it is so crucial to maintain.

Here is a visual plan of my production timeline:

Week 3	Pitch Due
Week 4	Set Up social media platforms (Instagram and TikTok done.) Organise content to be posted Create a content schedule
Week 5	This week’s focus – Instagram
Week 6	This week’s focus – Instagram Collect the data that you have found for a progress report
Week 7	Gather Feedback/Iterate This week’s focus – TikTok
Week 8	This week’s focus – TikTok Collect the data that you have found for a progress report Beta Due
Week 9	Gather Feedback/Iterate This week’s focus – Reddit
Week 10	This week’s focus – Reddit Collect the data that you have found for a progress report
Week 11	Gather Feedback/Iterate Secondary Research – analyse what other brands have been doing
Week 12	Edit and revise
Week 13	DA Due

References:

Meeker, M., 2018. INTERNET TRENDS 2018. Kleiner Perkins, [Online]. 3-8. Available at: https://www.kleinerperkins.com/perspectives/internet-trends-report-2018/ [Accessed 18 March 2021].

Shane Barker. 2020. The Future of Social Media Marketing – 11 Trends That Will Impact Your Business (Updated January 2021). [Online] Available at: https://shanebarker.com/blog/future-of-social-media-marketing/. [Accessed 18 March 2021].