This digital artefact has been my favourite one to date! Not only was creating the podcast fun, but it was so simple in the beginning as it was something I was extremely passionate about and so was easy to fulfil every week. I still feel a strong passion towards it, but as I stated in the video, uploading once a week became too much as life got in the way. However, I take this on as a learning experience and believe that posting each fortnight will be a positive change for my podcast, my brand and my time.
My favourite part about this whole experience has been interacting with my followers on my Instagram stories and getting them involved, whether that be through polls, questions and feedback:
This interactive portion of my digital artefact not only helped promote my podcast, but strengthened my brand as a whole. As I said in my pitch, I wanted my brand to feel like an open space to create conversation and also create a community to talk about sustainability in an open and honest way. I believe that I have successfully achieved this! All the feedback has been positive which is something I did not expect! I always love to hear what my listeners would like me to talk about and was happy to take in any feedback and suggestions to use for my next upcoming episodes.
I had little to no expectations for the “Video Soundbite” as I am aware that video content would have really pushed my digital artefact to the next level. However, I did receive some positive feedback regarding it which is something I didn’t expect! As well as audio, I included some written sneak peaks of the episodes in some of my Instagram posts which I think gives an element of curiosity that will make the audience want to know more.
Overall I am super proud of this project. I have learnt so much and have a clear direction that I would like to take this project in the future. The end of this semester will not mean the end of Bad Days The Podcast. Over the next coming weeks I will be pushing more video soundbites and continue engaging with my audience on my social media platforms (particularly Instagram) through story media such as polls, questions and countdowns towards each episode. Pushing the social media element of my podcast will increase the number of downloads I receive. It is incredibly obvious through my analytics that more social media engagement means more listeners. As I upload more, I tend to receive more feedback. Now that I have more time between each episode, I will be able to promote them much more as I believed I would in my pitch.
As for the episodes themselves, I believe that adding Apple Podcasts as a streaming service last week was definitely a good idea. Unfortunately I cannot locate any analytics which tells me how many people are viewing on Spotify or Apply Podcasts. However, I have already received a 5-star rating via Apple Podcasts. After I upload my next podcast episode I will create a poll on my Instagram to ask which platform they listen to and reveal my findings in week 13. The next step would be trying out a video element again, which will allow me to promote my content on Youtube and TikTok. I believe this will be a huge and vital step if I want my podcast to really gain popularity, but for the time being it is just not possible. My final step would be monetisation through either sponsorships, affiliate marketing or a support link such as Patreon.
I cannot wait to continue this podcast and am so excited to see where it takes me in the future. If you want to listen check out these links below!