How much do you think your data and patterns of behaviour on the internet could be worth to advertisers?
In today’s growing social media-driven society, companies have grown to understand the importance of having a social media presence when it comes to marketing their products. The term ‘influencers’ was coined to describe a group of people with a high follower count on social media. These influencers as known as the new celebrities. Because of their high following, companies use this social media approach by paying these influencers to exploit their consumers by advertising products for payment.
Companies are willing the pay a high amount of money for a couple of seconds worth of advertising on a post or video that can be seen by millions. The more followers you have, the more companies are willing to pay you for sponsorships. The price of content has been an important factor in the expansion of advertisement presence on social media – but is this getting out of hand?
Are we – as active audiences – being influenced into buying products because of it’s recognition with our favourite celebrities/influencers?
Tell us what you think!
Remediation: (warning: this video is a little loud)