Internet paradigm II: Distributed media and Meme Warfare

Uncategorized

“Memes thrive on a lack of information – the faster you can grasp the point, the higher the chance it will spread.”

Meme Warfare, a term coined by Andrew Boyd, describes the ability of individuals with a computer to control media production propagandised by companies and corporate interests. it allows for the viral spread of media that can ultimately be a form of marketing and advertising to those that want to share a certain message or point of view.

 

Screen Shot 2019-05-06 at 11.25.37 am.png

 

This became a very effective and important part of the 2016 elections. Images and memes were spread like wildfire by the electives themselves, and a term called “meme magic” began to shoot up. Meme magic was used to “vocalize and activate the more extreme wings of the Trump base” by sharing images and ideas through memes to provoke real electoral change.

My remediation explores how memes can be spread so easily, despite lack of information. The more that it is spread, the more individuals participate in its views – as easily as spreading butter on toast.

Source:

The Guardian. 2019. Meme warfare: how the power of mass replication has poisoned the US election | US news | The Guardian. Available at: https://www.theguardian.com/us-news/2016/nov/04/political-memes-2016-election-hillary-clinton-donald-trump. [Accessed 06 May 2019].

One thought on “Internet paradigm II: Distributed media and Meme Warfare

  1. This post was one that went the opposite direction to my own. I discussed the potential future of meme-warfare for us media students and the implications of the field once we have made personal impacts upon it, whilst this post focuses on a specific example. The 2016 election was something I followed closely and i remember when this example happened. Despite its impact at the time I choose to believe that, unfortunately, Trump’s campaign fought the meme war with a higher level of efficiency coming off as if they new what they were doing, whilst Hillary seemingly walked into the trap of seeming old and not tech savvy by being cringe.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s