Internet paradigm II: Distributed media and Meme Warfare


“Memes thrive on a lack of information – the faster you can grasp the point, the higher the chance it will spread.”

Meme Warfare, a term coined by Andrew Boyd, describes the ability of individuals with a computer to control media production propagandised by companies and corporate interests. it allows for the viral spread of media that can ultimately be a form of marketing and advertising to those that want to share a certain message or point of view.


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This became a very effective and important part of the 2016 elections. Images and memes were spread like wildfire by the electives themselves, and a term called “meme magic” began to shoot up. Meme magic was used to “vocalize and activate the more extreme wings of the Trump base” by sharing images and ideas through memes to provoke real electoral change.

My remediation explores how memes can be spread so easily, despite lack of information. The more that it is spread, the more individuals participate in its views – as easily as spreading butter on toast.


The Guardian. 2019. Meme warfare: how the power of mass replication has poisoned the US election | US news | The Guardian. Available at: [Accessed 06 May 2019].

One thought on “Internet paradigm II: Distributed media and Meme Warfare

  1. This post was one that went the opposite direction to my own. I discussed the potential future of meme-warfare for us media students and the implications of the field once we have made personal impacts upon it, whilst this post focuses on a specific example. The 2016 election was something I followed closely and i remember when this example happened. Despite its impact at the time I choose to believe that, unfortunately, Trump’s campaign fought the meme war with a higher level of efficiency coming off as if they new what they were doing, whilst Hillary seemingly walked into the trap of seeming old and not tech savvy by being cringe.


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