The Medium is the Message II: The Logic of Digital Production and the Network Economy


Don’t dismiss a meme. Richard Dawkins, an evolutionary biologist described a meme by stating; “memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.”
As humans, it is our basic instinct to learn information and to repeat and produce. In this sense, digital production is the same as any other production such as industrial. We are merely reproducing work that was already there and distorting it to suit the message. It is like the saying “life imitates art,” but in this case it is more like “art imitating art.”


It has become to vast that individual we have all become digital producers. The digital network economy has also brought the world together, being able to discuss different interests in places such as digital forums. For example, if we all follow a specific page on Instagram who is producing certain work and posting it on social media; we, the followers have become a community within that, commenting and engaging in on the work and the responses that were made. We are now both the audience and the creators.


Remediation: Focusing on a meme (left) and transforming that into something else (right)


One thought on “The Medium is the Message II: The Logic of Digital Production and the Network Economy

  1. I really like how you went into the psychological factors that change the way we look at art, and how we then recreate our own. It’s really great that, amongst all of our differences, we are still able to connect through digital art by appreciating the post, as well as engaging with the community by commenting and sharing. Your remediation easily shows the difference between a standard art/meme, and digital art with the text and glitch effect. You did a really good job with this week’s post 🙂


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